Privacy policy
Effective Date: July 16, 2026
Last Updated: July 16, 2026
1. Introduction
Welcome to El Jefe Energy.
El Jefe Global, LLC ("El Jefe," "we," "our," or "us") operates the El Jefe Energy website, online store, and related digital services (collectively, the "Services"). Through our Services, customers can learn about our brand, purchase products, create customer accounts, participate in promotions, subscribe to marketing communications, and interact with us online.
Protecting your privacy is important to us. We recognize that when you visit our website or purchase our products, you trust us with your personal information. We are committed to handling that information responsibly, transparently, and in accordance with applicable privacy laws.
This Privacy Policy explains:
- what personal information we collect;
- how we collect it;
- why we collect it;
- how we use it;
- when we share it;
- how we protect it;
- your rights regarding your personal information; and
- the choices available to you regarding our use of your information.
Our online store is powered by Shopify, which provides the e-commerce platform that enables us to sell products and services online. Certain information submitted through our website may also be processed by Shopify in accordance with Shopify's own privacy practices.
By accessing or using our Services, you acknowledge that you have been provided access to this Privacy Policy and understand that your Personal Information will be handled as described herein.
2. Scope of this Privacy Policy
This Privacy Policy applies to information collected through:
- www.eljefe.com;
- our Shopify-powered online store;
- customer accounts;
- online purchases;
- customer support communications;
- email subscriptions;
- SMS marketing programs (where available);
- promotions, contests, sweepstakes, and giveaways;
- social media interactions with our official accounts;
- and any other online service that links to this Privacy Policy.
This Privacy Policy does not apply to third-party websites, retailers, distributors, marketplaces, or services that may sell or promote El Jefe products but maintain their own independent privacy practices.
3. What Is Personal Information?
For purposes of this Privacy Policy, "Personal Information" means information that identifies, relates to, describes, is reasonably capable of being associated with, or could reasonably be linked, directly or indirectly, with an individual.
Depending on applicable law, Personal Information may include identifiers, commercial information, internet activity, geolocation data, and other information described throughout this Privacy Policy.
Personal Information does not include information that has been anonymized or de-identified so that it can no longer reasonably be associated with an individual.
4. Personal Information We Collect
The information we collect depends on how you interact with our Services.
Information You Provide Directly
When you create an account, place an order, subscribe to emails, contact customer support, or otherwise communicate with us, you may provide information including:
- full name;
- email address;
- telephone number;
- billing address;
- shipping address;
- username;
- password;
- purchase history;
- customer service inquiries;
- communication preferences; and
- any other information you voluntarily submit.
Providing certain information is necessary to create an account, complete purchases, or receive requested services.
Account Information
When you register for a customer account, we may collect:
- login credentials;
- encrypted password information;
- saved shipping addresses;
- saved billing addresses;
- order history;
- wishlist items;
- communication preferences; and
- account settings.
You are responsible for maintaining the confidentiality of your account credentials.
Order Information
When you purchase products through our website, we collect information necessary to process your transaction, including:
- products ordered;
- quantities;
- pricing;
- discounts;
- shipping selections;
- delivery information;
- transaction identifiers;
- order status;
- returns;
- exchanges;
- refunds.
Payment Information
Payments are securely processed by trusted third-party payment providers supported by Shopify.
Depending on the payment method selected, payment processors may collect:
- payment card information;
- billing information;
- payment verification information;
- transaction identifiers; and
- fraud prevention data.
El Jefe Global, LLC does not store complete credit or debit card numbers on its own servers.
Information Collected Automatically
When you browse our website, we automatically collect certain technical information, including:
- IP address;
- browser type;
- operating system;
- device type;
- screen resolution;
- language settings;
- approximate geographic location;
- referring website;
- pages viewed;
- products viewed;
- search terms;
- shopping cart activity;
- clicks;
- session duration;
- timestamps;
- diagnostic information.
This information helps us understand how visitors use our Services and improve website performance.
5. Sources of Personal Information
We may collect Personal Information from:
- you directly;
- your browser or device;
- Shopify;
- payment processors;
- shipping providers;
- customer service interactions;
- promotional entries;
- social media interactions;
- analytics technologies;
- cookies and similar technologies;
- authorized distributors where appropriate;
- service providers acting on our behalf.
6. Cookies and Similar Technologies
Like most modern websites, El Jefe uses cookies and similar technologies to provide functionality, remember preferences, enhance security, analyze website performance, and improve the customer experience.
Cookies are small text files stored on your device that enable websites to recognize your browser during future visits.
The categories of cookies we use include:
Essential Cookies
These cookies are required for the operation of our website and enable functions such as:
- secure login;
- shopping cart functionality;
- checkout;
- payment processing;
- fraud prevention;
- account authentication;
- website security.
Because these cookies are necessary for the operation of the Services, they cannot be disabled without affecting core functionality.
Functional Cookies
These cookies remember choices you make, including:
- preferred language;
- region;
- saved shopping cart;
- customer login sessions;
- account preferences.
Analytics Cookies
Analytics cookies help us understand:
- website traffic;
- visitor behavior;
- page popularity;
- browsing patterns;
- product interest;
- conversion performance.
This information is generally aggregated and used to improve our Services.
Most web browsers allow you to control cookies through browser settings. Disabling certain cookies may affect website functionality.
7. Google Analytics
We use Google Analytics 4 to better understand how visitors interact with our website.
Google Analytics may collect information such as:
- pages visited;
- browsing behavior;
- device characteristics;
- browser type;
- approximate geographic location;
- referral sources;
- engagement metrics.
This information helps us improve website performance, optimize customer experience, and better understand how our Services are used.
Google may process this information in accordance with its own Privacy Policy.
Where supported, you may opt out of Google Analytics by installing Google's Analytics Opt-out Browser Add-on or by adjusting your browser's cookie settings.
8. How We Use Your Personal Information
El Jefe Global, LLC uses Personal Information only for legitimate business purposes, to fulfill our contractual obligations, comply with applicable laws, protect our business and customers, and improve the overall customer experience.
Depending on how you interact with our Services, we may use your Personal Information for one or more of the following purposes.
A. To Provide Our Products and Services
We use your Personal Information to provide the products, services, and features you request.
This includes:
- creating and managing your customer account;
- processing purchases and payments;
- verifying transactions;
- confirming orders;
- arranging shipping and delivery;
- processing returns, exchanges, and refunds;
- maintaining your purchase history;
- allowing you to access account features;
- providing warranty or product support where applicable; and
- responding to questions regarding your orders.
Without certain Personal Information, we may be unable to complete transactions or provide requested services.
B. Customer Accounts
When you create an El Jefe customer account, we use your Personal Information to provide features that make future shopping faster, easier, and more personalized.
Account features may include:
- securely storing your account credentials;
- maintaining your order history;
- saving preferred shipping addresses;
- remembering shopping preferences;
- maintaining your wishlist (if available);
- tracking current and previous orders;
- managing communication preferences; and
- providing access to future account features as they become available.
You are responsible for maintaining the confidentiality of your username and password. If you believe your account has been compromised, please contact us immediately.
C. Order Processing and Payment
When you place an order, we use your Personal Information to:
- verify your identity;
- authorize payment;
- prevent fraudulent transactions;
- confirm your purchase;
- prepare your order for shipment;
- coordinate with shipping carriers;
- send shipping confirmations;
- provide delivery updates;
- respond to customer service inquiries related to your purchase;
- process cancellations, returns, exchanges, or refunds; and
- maintain records required for accounting, tax, and legal compliance.
Payment information is processed by secure third-party payment providers supported through Shopify. El Jefe does not store complete payment card numbers on its own systems.
D. Customer Service and Support
When you contact us, we use the information you provide to:
- respond to questions or concerns;
- investigate reported issues;
- troubleshoot technical problems;
- process warranty or product-related requests;
- improve customer support;
- verify account ownership when necessary; and
- maintain records of customer interactions.
Customer service communications may be monitored or retained for quality assurance, training, dispute resolution, fraud prevention, and legal compliance.
E. Marketing Communications
If you choose to subscribe, we may send promotional communications regarding:
- new product launches;
- limited edition releases;
- promotions and special offers;
- exclusive discounts;
- contests and sweepstakes;
- company announcements;
- events;
- newsletters; and
- other marketing communications that we believe may be of interest.
Marketing communications may be delivered by email, SMS, or other communication channels permitted by applicable law.
You may opt out of marketing communications at any time by following the unsubscribe instructions included in the communication or by contacting us using the information provided at the end of this Privacy Policy.
Even if you opt out of marketing communications, we may continue sending transactional or administrative messages related to your account or purchases.
F. SMS Communications
Where available, customers may choose to receive recurring text messages from El Jefe.
By providing your mobile telephone number and opting into SMS communications, you agree to receive text messages relating to:
- promotions;
- product announcements;
- special offers;
- order updates;
- shipping notifications;
- customer support;
- account notifications; and
- other communications relating to your relationship with El Jefe.
Participation is voluntary.
Message frequency may vary depending on your interactions with us.
Standard message and data rates charged by your wireless carrier may apply.
You may opt out of receiving marketing SMS messages at any time by replying STOP to any marketing message or by contacting us directly.
For assistance, you may reply HELP where supported or contact our customer support team.
Opting out of marketing messages does not prevent us from sending transactional text messages that are necessary to complete purchases, respond to support requests, or comply with legal obligations.
G. Website Improvement and Analytics
We continually work to improve the functionality, performance, and usability of our Services.
To accomplish this, we analyze information regarding how visitors interact with our website, including:
- pages visited;
- products viewed;
- browsing behavior;
- shopping cart activity;
- website performance;
- device information;
- browser information;
- navigation patterns; and
- customer preferences.
These analytics help us:
- improve website performance;
- identify technical issues;
- optimize navigation;
- improve product presentation;
- enhance customer experience;
- measure the effectiveness of website content; and
- develop new features and services.
Whenever possible, we use aggregated or de-identified information for these purposes.
H. Personalization
We may use Personal Information to personalize your experience on our Services.
Examples include:
- remembering your preferences;
- displaying recently viewed products;
- suggesting products that may be relevant based on prior purchases or browsing activity;
- remembering items in your shopping cart;
- customizing website content; and
- improving future shopping experiences.
Personalization helps us provide a more relevant and efficient online experience.
I. Promotions, Sweepstakes, and Giveaways
From time to time, El Jefe may offer promotions, contests, sweepstakes, or giveaways.
If you choose to participate, we may use your Personal Information to:
- verify eligibility;
- administer the promotion;
- communicate with participants;
- select winners;
- distribute prizes;
- comply with legal requirements; and
- prevent fraud or abuse.
Participation in promotions is voluntary and may be subject to separate official rules or terms.
J. Security and Fraud Prevention
Protecting our customers and our business is a priority.
We may use Personal Information to:
- authenticate customer accounts;
- verify purchases;
- detect suspicious activity;
- investigate fraud;
- prevent unauthorized transactions;
- monitor for abuse of our Services;
- protect website security;
- identify malicious software or attacks;
- enforce our Terms of Service; and
- protect the rights, property, safety, and security of El Jefe, our customers, and others.
We may suspend or restrict accounts or transactions that appear to involve fraudulent or unlawful activity.
K. Legal and Regulatory Compliance
We may process Personal Information when necessary to:
- comply with applicable laws and regulations;
- respond to lawful requests from governmental authorities;
- comply with subpoenas, court orders, or legal process;
- protect our legal rights;
- establish or defend legal claims;
- comply with tax and accounting obligations;
- investigate violations of our policies; and
- fulfill other legal obligations.
Where permitted by law, we may disclose Personal Information in connection with legal proceedings or government investigations.
L. Business Operations
We may use Personal Information for internal business purposes, including:
- auditing business operations;
- maintaining internal records;
- financial reporting;
- inventory management;
- forecasting demand;
- improving operational efficiency;
- conducting research and development;
- evaluating business performance; and
- planning future products, services, and customer experiences.
Whenever practical, we use aggregated or de-identified information for internal analytics and business planning.
M. Business Communications
In addition to marketing communications, we may contact you regarding matters that are necessary to administer your account or provide our Services.
These communications may include:
- order confirmations;
- payment confirmations;
- shipping notifications;
- delivery updates;
- password resets;
- account verification;
- customer support responses;
- product safety notices;
- product recalls;
- changes to our Terms of Service;
- changes to this Privacy Policy; and
- other important administrative notices.
These communications are considered transactional or service-related and are not promotional in nature. Because they are necessary to administer your account or fulfill our contractual obligations, you may continue to receive these communications even if you have opted out of receiving marketing emails or text messages.
9. How We Share and Disclose Your Personal Information
El Jefe Global, LLC values your privacy and does not sell your Personal Information for monetary compensation. We only disclose Personal Information when necessary to operate our business, provide our Services, comply with applicable laws, protect our legal rights, or with your direction or consent.
Depending on the circumstances, we may disclose Personal Information to the following categories of recipients.
A. Service Providers
We work with carefully selected third-party service providers who perform services on our behalf. These providers are contractually authorized to process Personal Information only as necessary to provide services to El Jefe and are required to protect the confidentiality and security of that information.
Our service providers may assist us with:
- website hosting;
- e-commerce platform services;
- payment processing;
- order fulfillment;
- shipping and logistics;
- customer support;
- fraud prevention;
- cloud storage;
- website maintenance;
- analytics;
- email delivery;
- SMS communications;
- marketing support;
- accounting;
- legal compliance;
- security monitoring; and
- other business operations.
These providers may access Personal Information solely to perform services for us and are not authorized to use it for their own independent marketing purposes except as permitted by applicable law.
B. Shopify Platform
Our online store is powered by Shopify, which provides the technology platform that enables customers to browse products, create accounts, place orders, and complete purchases.
As part of providing these Services, Shopify may collect, process, store, and transmit Personal Information on our behalf, including information relating to:
- customer accounts;
- purchases;
- payment processing;
- website functionality;
- fraud prevention;
- checkout;
- order management;
- device information; and
- website performance.
Certain Personal Information submitted through our website may therefore also be processed by Shopify in accordance with Shopify's own Privacy Policy.
Because Shopify provides core infrastructure for our online store, some Personal Information may be processed in countries other than your country of residence as necessary to provide secure and reliable services.
For additional information regarding Shopify's privacy practices, please consult Shopify's Consumer Privacy Policy.
C. Payment Processors
To securely process purchases, we work with trusted payment providers supported through Shopify.
Depending on the payment method selected, payment providers may process information including:
- payment card information;
- billing address;
- transaction amount;
- fraud prevention information;
- payment authorization data;
- payment confirmations; and
- transaction identifiers.
Payment providers process this information under their own privacy policies and in accordance with applicable payment industry security standards.
El Jefe does not receive or store complete credit or debit card numbers.
D. Shipping and Logistics Providers
To deliver products purchased through our Services, we may disclose Personal Information to shipping carriers, logistics providers, warehouses, and fulfillment partners.
Information disclosed may include:
- customer name;
- shipping address;
- telephone number;
- email address (where required for delivery notifications);
- order information;
- package dimensions;
- shipment tracking information.
These disclosures are necessary to fulfill purchases and provide delivery services.
E. Analytics Providers
We use analytics providers, including Google Analytics, to better understand how visitors interact with our Services.
Analytics providers may receive information such as:
- browser information;
- device information;
- IP address;
- approximate geographic location;
- pages visited;
- browsing activity;
- referring websites;
- website performance information; and
- engagement metrics.
This information helps us improve website functionality, understand customer interests, measure website performance, and improve the customer experience.
Where practical, analytics information is aggregated or de-identified.
F. Marketing and Advertising Partners
We may work with third-party providers that assist us in delivering marketing communications and measuring the effectiveness of our advertising campaigns.
These providers may help us:
- distribute email communications;
- send SMS messages;
- measure campaign performance;
- understand customer engagement;
- improve marketing effectiveness; and
- manage customer communication preferences.
Where permitted by law, these providers may use cookies or similar technologies to help measure interactions with our Services.
If you no longer wish to receive marketing communications, you may unsubscribe at any time using the methods described in this Privacy Policy.
G. Promotions, Sweepstakes, and Events
If you participate in a contest, giveaway, sweepstakes, or promotional event sponsored by El Jefe, we may disclose Personal Information to service providers assisting with the administration of the promotion.
Depending on the promotion, this may include:
- eligibility verification;
- winner selection;
- prize fulfillment;
- shipping providers;
- event coordinators;
- legal advisors;
- promotional partners.
Additional privacy terms may apply to specific promotions and will be disclosed where appropriate.
H. Authorized Distributors
El Jefe products may also be available through authorized distributors in countries outside the United States.
When appropriate and necessary to fulfill customer requests, warranty claims, product availability inquiries, or distributor-supported services, we may disclose limited Personal Information to authorized distributors.
Authorized distributors are expected to process Personal Information in accordance with applicable privacy laws and their own privacy practices.
I. Corporate Affiliates
If El Jefe Global, LLC becomes part of a group of affiliated companies, we may disclose Personal Information among affiliated entities for purposes consistent with this Privacy Policy, including:
- customer support;
- accounting;
- legal compliance;
- business administration;
- fraud prevention;
- operational efficiency.
Any affiliated entity receiving Personal Information will be expected to protect that information in accordance with applicable law.
J. Business Transactions
If El Jefe Global, LLC undergoes or contemplates a business transaction, including:
- merger;
- acquisition;
- financing;
- corporate restructuring;
- sale of assets;
- bankruptcy;
- receivership; or
- other corporate transaction,
Personal Information may be transferred as part of that transaction, subject to applicable law.
Any successor entity will remain responsible for handling Personal Information in accordance with this Privacy Policy unless you are otherwise notified.
K. Legal Compliance
We may disclose Personal Information when we believe disclosure is necessary to:
- comply with applicable law;
- respond to subpoenas;
- respond to court orders;
- comply with governmental requests;
- cooperate with law enforcement;
- protect public safety;
- investigate suspected fraud;
- investigate violations of our policies;
- enforce our Terms of Service;
- establish or defend legal claims;
- protect the rights, property, or safety of El Jefe, our customers, or others.
Where legally permitted, we may notify affected individuals before disclosing Personal Information in response to legal process.
L. With Your Consent
We may disclose your Personal Information when you direct us to do so or otherwise provide your consent.
Examples include:
- requesting shipment through a third party;
- connecting third-party applications;
- participating in co-sponsored promotions;
- authorizing customer service requests;
- requesting information from authorized distributors.
You may withdraw your consent where permitted by law, although doing so may affect our ability to provide certain Services.
10. International Data Transfers
El Jefe Global, LLC is headquartered in the United States.
As a result, Personal Information may be collected, processed, stored, or transferred within the United States or other countries where our service providers, technology providers, business partners, or authorized distributors operate.
Privacy laws in these jurisdictions may differ from those of your country of residence.
When Personal Information is transferred internationally, we take reasonable steps to ensure that appropriate safeguards are implemented where required by applicable law. These safeguards may include contractual commitments, recognized transfer mechanisms, or other legally approved methods designed to protect Personal Information during international transfers.
By using our Services, you understand that your Personal Information may be transferred to and processed in countries outside your jurisdiction, including the United States.
11. Third-Party Websites and Services
Our Services may contain links to websites, mobile applications, social media platforms, or other online services that are operated by third parties.
This Privacy Policy applies only to the Services operated by El Jefe Global, LLC.
We are not responsible for the privacy, security, or content practices of third-party websites or services. We encourage you to review the privacy policies of any third-party websites or services before providing them with your Personal Information.
The inclusion of a link to a third-party website does not constitute an endorsement of that website, its products, or its privacy practices.
If you interact with our brand through social media platforms, your interactions may also be governed by the privacy policies of those platforms.
12. Data Security
El Jefe Global, LLC takes the security of your Personal Information seriously and implements reasonable administrative, technical, and physical safeguards designed to protect the information we collect from unauthorized access, disclosure, alteration, destruction, misuse, or accidental loss.
Because our online store is powered by Shopify, many of the security controls protecting customer information are provided through Shopify's secure e-commerce infrastructure, together with the safeguards implemented by our payment processors and other trusted service providers.
Our security measures may include:
- encrypted website connections using Secure Socket Layer (SSL) or Transport Layer Security (TLS);
- secure hosting environments;
- access controls and authentication procedures;
- password protection for customer accounts;
- role-based access to Personal Information;
- monitoring for unauthorized access;
- fraud detection systems;
- secure payment processing through third-party payment providers;
- periodic review of security practices; and
- employee access limited to individuals with a legitimate business need.
Although we strive to use commercially reasonable safeguards, no method of transmitting information over the Internet or storing electronic information can be guaranteed to be completely secure.
Accordingly, while we make reasonable efforts to protect your Personal Information, we cannot guarantee absolute security.
If we become aware of a security incident affecting Personal Information, we will investigate the matter and provide notifications where required under applicable law.
13. Data Retention
We retain Personal Information only for as long as reasonably necessary to fulfill the purposes described in this Privacy Policy unless a longer retention period is required or permitted by law.
The length of time we retain Personal Information depends on several factors, including:
- the nature of the information;
- the purpose for which it was collected;
- whether you maintain a customer account;
- our legal obligations;
- tax and accounting requirements;
- dispute resolution needs;
- fraud prevention efforts; and
- the protection of our legal rights.
Examples include:
Customer Accounts
We generally retain account information for as long as your account remains active. If your account becomes inactive, we may retain certain information for a reasonable period to facilitate reactivation, maintain transaction history, resolve disputes, comply with legal obligations, and protect against fraud.
Order Records
Order information may be retained for accounting, tax, warranty, inventory management, and legal compliance purposes, even after products have been delivered.
Customer Service Communications
Communications with customer support may be retained to improve customer service, resolve future inquiries, investigate complaints, train personnel, and satisfy legal obligations.
Marketing Information
Marketing preferences may be retained to ensure that your unsubscribe requests and communication preferences are honored.
Analytics Information
Analytics information may be retained in aggregated or de-identified form for business reporting, website improvement, and historical analysis.
When Personal Information is no longer needed, we will take reasonable steps to securely delete, anonymize, or otherwise dispose of it in accordance with applicable law and our internal retention practices.
14. Children's Privacy
Our Services are intended for a general audience and are not directed to children under the age of 13.
We do not knowingly collect Personal Information from children under 13 years of age without legally required parental consent.
If we become aware that we have collected Personal Information from a child under 13 without appropriate authorization, we will take reasonable steps to delete that information as soon as practicable.
Parents or legal guardians who believe that a child has provided Personal Information to El Jefe may contact us using the contact information provided at the end of this Privacy Policy.
Depending on applicable law, additional protections may apply to minors under the age of 16 or other age thresholds established by local privacy legislation.
15. Your Choices and Communication Preferences
We believe customers should have meaningful control over how they interact with El Jefe.
Depending on your relationship with us, you may choose to:
- update your account information;
- correct inaccurate Personal Information;
- modify your communication preferences;
- unsubscribe from marketing emails;
- opt out of promotional SMS messages;
- manage cookies through your browser settings;
- disable certain tracking technologies where available; and
- close your customer account by contacting us.
Please note that some information may continue to be retained where necessary to complete transactions, comply with legal obligations, prevent fraud, resolve disputes, or enforce our agreements.
Email Marketing
If you no longer wish to receive promotional emails from El Jefe, you may unsubscribe at any time by:
- clicking the "Unsubscribe" link contained in our marketing emails; or
- contacting us directly using the contact information provided in this Privacy Policy.
Please allow a reasonable period for your request to be processed.
Even after unsubscribing, we may continue sending transactional or service-related communications regarding your purchases, account, or customer service requests.
SMS Marketing
Where SMS marketing is available, you may opt out of promotional text messages by:
- replying STOP to a marketing message; or
- contacting our customer support team.
Opting out of marketing text messages does not prevent us from sending transactional messages that are necessary to fulfill purchases or respond to customer service requests.
Cookies
Most web browsers allow you to manage cookies through browser settings.
Depending on your browser, you may be able to:
- delete existing cookies;
- block future cookies;
- receive notifications before cookies are stored; or
- disable certain categories of cookies.
Please note that disabling certain cookies may reduce the functionality of portions of our website, including shopping cart features, account login, and checkout.
16. Third-Party Websites and External Services
Our Services may contain links to third-party websites, social media platforms, retailers, distributors, or other online services that are not operated or controlled by El Jefe.
These third-party services maintain their own privacy policies and business practices.
We do not control and are not responsible for:
- the privacy practices of third parties;
- the content of third-party websites;
- information collected independently by third parties;
- security practices implemented by third parties; or
- products or services offered through third-party websites.
We encourage you to review the privacy policy of every third-party website or service you visit before providing any Personal Information.
Interactions with third-party platforms, including social media services, are governed by the privacy policies and terms of those respective providers.
17. Do Not Track Signals
Some web browsers offer a "Do Not Track" ("DNT") setting that allows users to indicate a preference regarding online tracking.
Because there is currently no universally accepted standard for responding to Do Not Track signals, our Services do not presently respond differently to DNT browser signals.
However, where required by applicable law, we honor legally recognized privacy preference signals, including Global Privacy Control (GPC), as described later in this Privacy Policy.
18. Accessibility
El Jefe Global, LLC is committed to making this Privacy Policy reasonably accessible to all individuals.
If you require this Privacy Policy in an alternative format or need assistance understanding its contents, please contact us using the information provided in the "Contact Us" section below.
We will make reasonable efforts to accommodate accessibility requests in accordance with applicable law.
19. Your Privacy Rights
Depending on where you live, you may have certain rights regarding your Personal Information under applicable privacy laws. These rights may vary by jurisdiction and are subject to legal exceptions and limitations.
Where required by law, El Jefe Global, LLC will honor verified requests concerning your Personal Information.
Your rights may include the ability to:
- know whether we collect your Personal Information;
- request access to the Personal Information we maintain about you;
- request correction of inaccurate Personal Information;
- request deletion of Personal Information, subject to legal exceptions;
- obtain a copy of certain Personal Information in a portable format;
- opt out of certain uses of Personal Information where applicable;
- withdraw consent where processing is based upon consent; and
- exercise additional rights provided by applicable privacy laws.
Exercising your privacy rights will not result in unlawful discrimination. However, certain services or features may become unavailable if the requested information is necessary to provide those services.
20. California Privacy Rights (CCPA / CPRA)
If you are a California resident, the California Consumer Privacy Act ("CCPA"), as amended by the California Privacy Rights Act ("CPRA"), provides you with additional rights regarding your Personal Information.
Subject to applicable exceptions, California residents may request:
Right to Know
You may request information regarding:
- the categories of Personal Information we collected;
- the categories of sources from which Personal Information was collected;
- the business or commercial purposes for collecting or disclosing Personal Information;
- the categories of third parties to whom Personal Information was disclosed; and
- the specific pieces of Personal Information we maintain about you.
Right to Delete
You may request that we delete Personal Information collected from you, subject to exceptions permitted by law.
For example, we may retain information where necessary to:
- complete transactions;
- provide requested services;
- comply with legal obligations;
- detect fraud;
- resolve disputes;
- enforce agreements;
- protect our legal rights; or
- maintain certain business records.
Right to Correct
You may request correction of inaccurate Personal Information maintained by El Jefe.
Where appropriate, we may request additional information to verify the accuracy of requested corrections.
Right to Data Portability
Where required by law, you may request a copy of certain Personal Information in a portable and, where technically feasible, readily usable format.
Right to Limit Use of Sensitive Personal Information
El Jefe does not use or disclose Sensitive Personal Information for purposes that would require offering a separate right to limit such use under California law.
If our practices materially change, this Privacy Policy will be updated accordingly.
Right to Non-Discrimination
We will not discriminate against you for exercising your privacy rights.
Unless permitted by applicable law, we will not:
- deny goods or services;
- charge different prices;
- provide a different level or quality of service; or
- otherwise penalize individuals for exercising their legal privacy rights.
21. Categories of Personal Information Collected
During the preceding twelve (12) months, El Jefe may have collected the following categories of Personal Information:
- Identifiers (such as name, email address, mailing address, IP address)
- Customer account information
- Commercial information (purchase history, products purchased)
- Payment-related information (processed by third-party providers)
- Internet or electronic network activity
- Device information
- Browser information
- Geolocation information (approximate location derived from IP address)
- Customer communications
- Marketing preferences
- Website interaction information
Not every customer will provide every category of information.
22. Categories of Sources
We may collect Personal Information from:
- you directly;
- your browser;
- your mobile device;
- Shopify;
- payment providers;
- shipping providers;
- analytics providers;
- marketing providers;
- customer service communications;
- cookies and similar technologies; and
- other service providers acting on our behalf.
23. Categories of Third Parties Receiving Information
Depending on the Services you use, Personal Information may be disclosed to:
- Shopify;
- payment processors;
- shipping carriers;
- cloud hosting providers;
- analytics providers;
- marketing providers;
- SMS providers;
- fraud prevention providers;
- legal advisors;
- governmental authorities when legally required;
- affiliated business entities; and
- business successors in connection with corporate transactions.
24. Sale or Sharing of Personal Information
El Jefe Global, LLC does not sell Personal Information for monetary compensation.
Certain online advertising or analytics technologies may, under California law, constitute a "sharing" of Personal Information for purposes of cross-context behavioral advertising.
Where applicable, California residents may exercise their legal rights regarding these activities.
25. Exercising Your California Rights
To submit a privacy request, you may contact us using the information provided at the end of this Privacy Policy.
To protect customer privacy, we may request additional information necessary to verify your identity before fulfilling certain requests.
Authorized agents may submit requests on behalf of California residents where permitted by applicable law.
26. Nevada Privacy Rights
Nevada residents may request that El Jefe not sell certain covered information to third parties as defined under Nevada law.
Although El Jefe does not currently sell covered information as contemplated by Nevada law, Nevada residents may submit requests regarding their privacy rights using the contact information below.
27. Global Privacy Control (GPC)
Where required by applicable law, El Jefe recognizes browser-based Global Privacy Control (GPC) signals as a valid request to opt out of certain processing activities.
If your browser or browser extension transmits a recognized GPC signal, we will process that request in accordance with applicable law for the browser and device transmitting the signal.
Because GPC signals operate on a browser-specific basis, additional requests may be necessary if you use multiple browsers or devices.
28. International Visitors
If you access our Services from outside the United States, please understand that your Personal Information may be transferred to, stored, and processed in the United States and other countries where our service providers operate.
By using our Services, you acknowledge these international transfers, subject to applicable legal protections.
29. Changes to This Privacy Policy
We may update this Privacy Policy from time to time to reflect:
- changes in applicable law;
- new products or services;
- operational changes;
- technological developments;
- regulatory guidance; or
- other business needs.
When material changes are made, we will revise the "Last Updated" date at the beginning of this Privacy Policy.
Where required by law, we may also provide additional notice before changes become effective.
Your continued use of our Services after the revised Privacy Policy becomes effective constitutes your acceptance of the updated Privacy Policy.
30. Contact Us
If you have questions regarding this Privacy Policy or wish to exercise your privacy rights, please contact us:
El Jefe Global, LLC
3990 W. Naples Drive
Las Vegas, NV 89103
United States
Email: info@eljefe.com
If you submit a privacy request, please include sufficient information for us to reasonably verify your identity and understand the nature of your request. We may contact you for additional information if necessary to process your request.
Effective Date
Effective Date: July 16, 2026
Last Updated: July 16, 2026